The found footage genre is overdone and pointless. Filmmakers tend to recycle the same formula and in turn the material on-screen suffers significantly in terms of telling something that is supposed to be truly suspenseful and terrifying. The problem with this genre is that it's over done. The film is mediocre and lacks anything really engaging. The Bay is yet another documentary style horror film that we've seen many times before. Great idea for a horror film, but it lacks originality and real scares. Clever, disturbing and stays under the skin for days. It's alot more clever than it realises itself to be really, as it includes so many different styles of horror that the film is almost like an anthology of different short films, similar to that of 2012's V/H/S. It's a collection of different accounts told through video diary, Skype, news reporting and video conference and each story is different and more disturbing than the last. I find the idea of biological panic and these kinds of "our government has abandoned us" content really unsettling anyway - to me it is the worst idea of an apocalypse - and the film manages to involve us so deeply and addresses its audience as individuals from start to finish. What starts as a simple yet extravagant fourth of July celebration in a small fishing community spirals shockingly fast into a series of recorded events that is hard to look away from once they begin to unfold on screen. The Bay a clever crafting of a horror film and a genre-bending example of "eco-horror", found footage and body horror.
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